TALLAHASSEE, FL, UNITED STATES, January 7, 2026 /EINPresswire.com/ — Veteran higher education communications leader Brittany Wise is launching B.Wise Communications and Strategic Advising, a firm dedicated to helping universities and public-impact organizations advance strategic goals, protect institutional reputation and demonstrate their value. Wise is partnering with Bascom Communications Group (BCG), a top Florida strategic and crisis communications firm, creating a rare combination of system-level, flagship university and public affairs expertise.
The partnership combines Wise’s 15 years of higher education experience, including leadership roles at the Florida Board of Governors and University of Florida, with BCG’s deep background advising Florida’s most influential leaders. Wise is the only person in Florida who has led communications at both the State University System and institution levels, including the state flagship. The pairing allows Wise to offer a full range of communications and marketing services and marks BCG’s expanding footprint in the higher education sector.
“We are excited to form this new partnership and expand our scope of services with Brittany and B.Wise Communications and Strategic Advising,” said Sarah Bascom, president of BCG. “Brittany’s tenure in the strategic communications higher education space is unmatched, and our team is proud to add our brand and unrivaled level of expertise to this joint endeavor. Strategic higher education communications is a specialized niche, with many internal and external audiences, and we are ready to help institutions in Florida and across the country succeed in this evolving landscape.”
Wise is also launching The Wise Higher Education Council, which provides university boards, presidents and senior leaders with confidential access to a national, curated roster of seasoned higher education advisors, including current and former trustees, presidents, chief academic and financial officers, communications leaders and government affairs executives. The Council offers independent, experience-based guidance that extends beyond existing peer networks, giving leaders a trusted forum to test ideas, assess risk and navigate consequential decisions amid fast-changing conditions in higher education.
“Higher education leadership is inherently complex, with institutions expected to engage audiences ranging from students and faculty to policymakers, alumni, donors, industry and research partners, and the broader public,” said Wise. “My work is focused on helping institutions navigate that complexity with clarity, credibility and strategic purpose.”
B.Wise Communications and Strategic Advising services include:
• Communications planning
• State and national media strategy and support
• Executive speechwriting and public engagement
• Research visibility and public value communications
• Issues and crisis management
• Artificial intelligence communications and stakeholder messaging
• Confidential, practical guidance from The Wise Higher Education Council
“I’ve known Brittany and Sarah for many years, and together they form a powerful partnership combining institutional and system-level insight with deep experience in Tallahassee and public affairs,” said Marshall Criser III, president of Piedmont University and former chancellor of the State University System of Florida. “In today’s changing higher education landscape, it is hard to think of a pair better equipped to help institutions succeed.”
“With Brittany’s experience in higher education communications and Sarah’s expertise in public affairs, universities gain unmatched guidance on protecting and enhancing their reputations in a rapidly evolving environment,” said Mark Kaplan, former vice president for government and community relations at UF. “Their partnership unites two trusted voices who know the policy landscape and the mission of higher education.”
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About B.Wise Communications and Strategic Advising
B.Wise Communications and Strategic Advising partners with higher education and public-impact organizations to strengthen and protect their reputation, advance their strategic goals and communicate their value with clarity and credibility. Separately, The Wise Higher Education Council connects leaders with seasoned higher education executives from across key functional areas, providing trusted insight to navigate challenges and drive impact. Visit bwisecommunications.com for more.
About BCG
BCG is a strategic and crisis communications firm, specializing in executing winning messaging and public relations plans for trade associations, coalitions and corporations, as well as candidates, referendums and issue advocacy campaigns. Learn more at bascom.group.
Brittany Wise
B.Wise Communications and Strategic Advising
+1 850-323-0353
brittany@bwisecommunications.com
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